Bill Michie

Resume

As DPR Construction’s NW Communications + Brand leader, Bill helps position his firm to build great things from Seattle to the Silicon Valley. In this dream role, his mission is to identify and creatively share stories of DPR’s innovative team members and the structures they build.

He unites marketing and communication strategy with construction operations knowledge to create award-winning strategic communication campaigns and project-winning proposals. He is an advocate for proactive strategic communications and believes they can help AEC marketers create more successful outcomes for their firms and reduce proposal workload too!

An AEC marketer for 15-years and an SMPS member just as long, he remains an engaged volunteer with the SMPS Seattle Chapter. Currently he is a Professional Development Committee member, Communications + Brand Roundtable facilitator, and Multiply Mentor.

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Skills

  • Marketing and Communications Leadership and Mentorship
  • Strategic Communications
  • Creative Design Strategy & Execution
  • Strategic Communications
  • Digital and Social Media
  • Brand Management
  • Advertising & Sponsorships
  • Content Creation
  • Video Production

Education

  • M.A., Strategic Communication – Washington State University – 2017
  • B.A., Humanities – Washington State University – 2005
  • Graduate Certificate, Strategic Communication Management – Purdue University – 2016
  • Certificate, Marketing Management – University of Washington – 2011
  • Certificate, Digital Design Applications – Art Institute of Seattle – 2006

Professional Experience

Northwest Communications + Brand Leader, DPR Construction – Seattle, WA – 02/2022-Present

  • Represent NW Region’s Communications team.
  • External communications strategy, media relations, and public relations.
  • Crisis communications execution and training.

Marketing Manager, Lydig Construction – Bellevue, WA – 07/2017-02/2022

  • Led the creation of serve as chair of Diversity and Inclusion Committee.
  • Created ‘Learn with Lydig’ campaign to increase engagement with elementary schools, promote industry career paths, promote equity, and create a safer environment.
  • Managed and grew social media channels; LinkedIn +100% in two years and Instagram 400% in one year.
  • Provide oversight of all marketing and internal/external communications efforts for the western region.
  • Project manage proposals strategy and execution.
  • Lead business and client development activities including annual Client Event and holiday gift program.
  • Collaborate with job-site management, clients and project partners to create job-site marketing and strategic branding plans.
  • Plan, coordinate, and execute internal/external events.

Marketing Design Manager, Lease Crutcher Lewis – Seattle, WA – 12/2014-06/2017

  • Achieved 97% short-list and 40% win rate for two years consecutively.
  • Led the redesign and buildout of new lewisbuilds.com website.
  • Lead the design and execution of all marketing collateral – brochures, digital, video.
  • Manage job-site and company photography program.
  • Collaborate with job-site management, clients and project partners to create job-site marketing and strategic branding plans.

Marketing Manager, West, Hostelling International USA – Seattle, WA – 8/2013-12/2014

  • Responsible for building awareness and understanding of HI-USA’s brand and mission across the Northwest and Southwest regions of the United States.
  • Developed and managed strategic regional and property specific integrated marketing plans for eleven properties.
  • Executed property and regional pay-per-click campaigns with Google AdWords.
  • Edited and managed regional/local communications including content calendars, weekly Hostel Tripper blog and monthly external newsletter.
  • Collaborated with development, education, and engagement teams to promote local and national programing and fundraising events.
  • Managed social media platforms including Twitter, Facebook, Instagram, YouTube, and Google+ for eleven properties.

Sr. Marketing Specialist, Turner Construction Company – Seattle, WA – 4/2011-8/2013

  • Led the internal and external marketing activities in the Seattle, Bellevue and Vancouver, Canada markets.
  • Mentored and managed a team of marketing specialists to respond to RFPs, coordinate events, and execute other marketing initiatives.
  • Established and managed social media platforms to promote community involvement, project milestones, and company events.
  • Positioned the business unit as an industry leader by writing successful project and industry award submissions.
  • Taught marketing best practices to industry subcontractors at Turner School.

Marketing Specialist, Turner Construction Company – Seattle, WA – 9/2007-4/2011

  • Created award winning marketing materials and presentations to win work and build brand awareness.
  • Collaborated with business development and management teams to responded to over 100 RFPs annually.
  • Managed internal and external vendors and contractors.
  • Maintained Seattle office website content and social media.

Marketing Coordinator, Fatigue Technology, Inc. – Tukwila, WA – 3/2006-9/2007

  • Planned and executed FTI’s presence at over 30 international and domestic trade shows.
  • Designed booth displays promoting FTI products across multiple aircraft platforms.
  • Let the design, production and maintenance of print and video marketing materials.
  • Implemented and maintained new marketing inventory system.
  • Designed, wrote and distributed internal Trade Show Weekly newsletter.

Volunteer Experience

Society of Marketing Professional Services – Seattle Chapter – Seattle, WA

  • President-Elect – 09/2023 – Present
  • Director, Professional Development – 09/2020 – 08/2022
  • Professional Development Committee – 02/2020 – 08/2023
  • Multiply Mentor – 01/2020 – Present
  • Co-Chair, Education Committee – 02/2015 – 08/2016
  • Communications Committee – 08/2011 – 08/2012
  • Director of Communications – 08/2010 – 08/2011
  • Communications Committee – 08/2009 – 08/2010

NAIOP Washington State – Seattle, WA

  • Co-Chair, Summer Social Committee – 12/2019 – 12/2022
  • Co-Chair, Marketing Committee – 11/2018 – 12/2019
  • Marketing Committee – 07/2017 – 12/2019

Downtown Seattle Association – Seattle, WA

  • Membership Committee – 10/2016-01/2018

American Marketing Association, Puget Sound – Seattle, WA

  • Vice President, Communications – 06/2018 – 01/2019
  • Vice President, Volunteers – 03/2017 – 08/2018
  • Volunteer Committee- 11/2016 – 03/2017

Hostelling International USA – Seattle, WA

  • Community Hostelling Fund Committee Chair – 03/2016-05/2017
  • Travel Talk Presenter –

Hostelling International – Washington State Council – Seattle, WA

  • Board Vice President – 05/2011-03/2012
  • Board President – 05/2010-05/2011
  • Board Vice President – 02/2008-05/2010
  • Board Member – 2007-02/2008

Awards

  • Vision & Values Award: Quality – Lease Crutcher Lewis – 2017
  • Service Award – Hostelling International USA – 2012
  • Staff Award – Turner Construction – 2008
  • Most Creative Marketer – Turner Construction – 2008
  • Best Crew Member – Edward R. Murrow School of Communication – 2004